Greenlight decisions
A deterministic scorecard plus optional AI synthesis of structure, pacing, and character work—the signals a development team needs before a green light.
Entertainment script analysis for the decisions around the script, not just the script.
Narrative DNA reads scripts — film, television, commercials, and branded content — for emotion arcs, character dynamics, pacing, and narrative structure. Built for writers, studios, agencies, and advertisers making greenlight, marketing, and post-release decisions.
6 analyses freeNo training on your work40-signal framework
40
Narrative signals
3
Analysis modes
1
Decision system
Decision applications
Analysis that travels beyond coverage.
Move from one-script evaluation to portfolio comparison and season-level diagnosis without losing the underlying evidence.
Trailers & marketing
Emotion arcs and tonal-shift maps surface where a script peaks emotionally—the moments worth building a trailer or campaign around.
Series diagnosis
Character continuity, tonal repetition, and cultural context help explain where a season holds together and where audience fatigue can emerge.
Methodology
Designed like a research instrument, not a prompt box.
The platform combines deterministic script measures with optional AI synthesis. Every chart traces back to observable structure in the uploaded work.
01
Coverage
A focused read of one script: acts, plotlines, emotion, dialogue, characters, budget, and a printable report.
02
Slate
A controlled comparison of two to six scripts using the same measures, scales, and visual language.
03
Series & Franchises
Track a season or franchise as it unfolds, not just one script in isolation: where characters and themes hold together across episodes or films, where tone starts to drift, and where audience fatigue risk builds.
04
Ads
Commercials and branded content — brand-tone fit, message clarity, CTA strength, and on-screen text (SUPER:) review, built for a 15/30/60-second spot instead of a three-act structure.
05
Stories
Short stories, Reddit/true-story posts, and other prose narrative with no screenplay formatting — conflict, escalation, and tone analysis for continuous prose instead of scripted scenes.
Built by a media scholar
Academic rigor, built for working decisions.
Narrative DNA was created by Anthony Palomba, an award-winning Assistant Professor at the University of Virginia Darden School of Business whose work spans entertainment analytics, audience behavior, and business strategy.
Your work remains your work.
Your uploaded script is processed to produce your analysis. Optional Claude features use structural and statistical data derived from the script—not its dialogue or prose—and Anthropic does not train on API customer inputs by default.
Read the Privacy Policy for the complete data-handling explanation.