Narrative DNA is built by Anthony Palomba, an award-winning Assistant Professor of Business Administration at the University of Virginia Darden School of Business, where he teaches Data Storytelling and Media & Entertainment Business to MSBA, MBA, and Executive MBA students.
About the founder
Scholarship built for the entertainment business.
Narrative DNA brings media research, analytics, and practical industry experience into one decision system.
Research & industry background
A media scholar specializing in machine learning, causal inference, and applied econometrics, Palomba's research examines the intersection of entertainment, analytics, and business strategy—specifically how audiences engage with media content and how technology transforms competition across media, advertising, and gaming.
His work has appeared in Journal of Marketing Analytics, Journal of Retailing and Consumer Services, Telematics and Informatics, Computers in Human Behavior, Entertainment Computing, and International Journal on Media Management.
Before joining academia, Palomba served as a research manager at Ipsos, supporting projects for HBO, Facebook, Fox Sports 1, CNN, Sesame Street, and NBCUniversal/Comcast. During his doctoral studies, he collaborated with Nielsen to examine how millennials consume and engage with entertainment and media.
He holds a Ph.D. in Mass Communications from the University of Florida's College of Journalism and Communications, an M.A. in Television, Radio & Film from Syracuse University's S.I. Newhouse School, and a B.A. in Political Science & History from Manhattanville College. He is pursuing an M.S. in Economics at Purdue University's Daniels School of Business.
Recognition
Television Academy Foundation TV Fellow, NATPE Media Fellow, Darden's Outstanding Faculty Award, the Emerald Literati Outstanding Paper Award, Poets & Quants' 40 Under 40 Best MBA Professors, and the Batten Faculty Fellowship. His thought leadership has appeared in more than 50 media outlets, including The New York Times, Los Angeles Times, Quartz, The Verge, Yahoo! Finance, and CNN.